The role of consumers to shift towards more sustainable consumption

In classic economic understanding, products are produced because there is a specific demand. That gives us, as consumers, the power to influence which products are being produced. With every buying decision we make, we prefer what kind of products we desire and what kind of products will be produced in the future. 

Producers, on the other hand, can recognize trends in our consumer behaviour and develop new innovative products that correspond to those preferences trends and stimulate further consumption.

This way, producers and consumers can influence and inspire each other to become more sustainable (in the sense of the Brundtland definition). 

It is, therefore, up to us consumers to rethink our consumption decisions and, in the sense of a sustainable economy, to use our buying power strategically.

HOW TO SHIFT TOWARDS A MORE SUSTAINABLE LIFESTYLE?

It is easier than you think to kick-start your sustainability journey today and immediately. Many solutions can be implemented right away and without complicated and time-intensive hands-on or intellectual preparation.

Here is the How To Become A Considerate Consumer in 6 Easy Steps →.

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